British Council Creative Economy E-Learning Programme 2022 for African Entrepreneurs

Deadline: November 25, 2022

Applications are open for the British Council Creative Economy E-Learning Programme 2022. The Creative Economy E-Learning programme for aspiring and early-stage young African entrepreneurs is focused on entrepreneurship and delivers a collection of free online courses for the next generation of African leaders to support them through their business journey.

The programme is developed to support the British Council’s wider Creative Economy strand, designed to help develop an ecosystem in which young entrepreneurs can thrive.

Programme Modules

Creative Entrepreneurship

Basic: Understanding the Creative Economy (Including what sectors constitute the Creative Economy, the economic, social and cultural value of the Creative Industries) using relevant case studies and data to aid understanding).

  • Course 1: Intro to African Creative Economy
  • Course 2: Bringing Your Idea to Life
  • Course 3: Finding the Right People
  • Course 4: Building Your Business
  • Course 5: Branding and Marketing your Business

Intermediate: With the basic course as a recommended pre-requisite, the intermediate course will provide additional depth to basic courses and includes the following:

  • Course 1: Your Entrepreneurship Strategy
  • Course 2: Personal and Business Growth Strategies
  • Course 3: Protecting My Business
  • Course 4: Finance For Creative Business
  • Course 5: Building and Leading Teams
  • Course 6: Raising Capital for My Business
  • Course 7: Promoting and Pitching My Business

Social Impact through Creative Entrepreneurship

Provide participants with an understanding of impact entrepreneurship, social innovation and factors to consider in pivoting enterprises to achieve social impact.

  • Topic 1: Introduction to ‘Impact Entrepreneurship’
  • Topic 2: Introduction to Impact Economy – balancing profit with impact
  • Topic 3: Understanding Social Innovation (including Human Centered Design)
  • Topic 4: Factors to consider in pivoting your enterprise to achieve social impact
  • Topic 5: Impact Entrepreneurship of the 21st Century: The role of technology
  • Topic 6: Inclusion, Sustainability and Values and Ethics
  • Topic 7: Types of financing for Impact Enterprises and how to attract them

Creative Economy Policy

This intermediate course provides relevant insight for policy stakeholders in relation to the creative economy.

  • Topic 1: Refresher on Introduction to Policy Making
  • Topic 2: Understanding the Creative Economy
  • Topic 3: The role of creative economy in sustainable development
  • Topic 4: Approaches to Creative Economy Policy
  • Topic 5: Steps to consider for the development or strengthening of the creative economy


  • Upon completing the programme, participants will receive a certificate as evidence of their achievement. The certificate will make you eligible to apply for sustained support through mentoring, coaching, incubation and acceleration through British Council’s wider work in participating countries.


  • Open to aspiring and early-stage young African entrepreneurs in creative industries like fashion, music, film and photography;
  • Entrepreneurs may be from one of the following country:
    • Ghana
    • Kenya
    • Senegal
    • South Africa
    • Sudan
    • Zimbabwe
  • Applicants should be between 18 – 35 years.


Click here to apply

For more information, visit British Council.

By Bello

Ismail Bello is a content creator and enthusiast who is passionate about youth development.